Thursday, August 02, 2007

Bluetooth Pets - looking back on an old project

Before starting Hati Ltd, like everyone I had a million ideas; most were unmentionable but one had wings or so I though. here are some extracts from the business plan.

1.1. Mission

Bluetooth Pets is initially planning to fulfil the need for alternative Bluetooth head sets, a market we have identified, based on the large volume of head sets that have been sold in the last five years and the reluctance of a significant number of people to use them.

Bluetooth Pets will create portable, Bluetooth enabled personal/conference call devices with character and uniqueness Our goal is to:

  • Approach two main markets with the same product, Bluetooth Head sets & Vinyl Toys
  • Create sufficiently anthropomorphic characters as to give added value to the end user.
  • use the initial product to gain manufacturing experience whilst creating a new market niche.
  • Overall to apply Bluetooth technology in new and innovative ways.

1.2. Keys to Success

  1. Fully understand and be able to successfully implement JSR-82 into products.
  2. Manufacture to the demanding quality standards expected of the vinyl toy market.
  3. Attract "Names" to create skins for the products.
  4. Have a consistent and staged evolution of the products to reduce chance of failure.

1.4 Products

Bluetooth Enabled Toys & Devices.

Initially as alternate hands free communication devices for mobile phones, PC's etc but with a sufficiently creative design/Casing/Branding to be considered a "Pet"

I.E. Boy/Girl/Cat/Dog/Robot

This aspect will be built upon in subsequent developments to create something that could be considered a pet in its own right, along the lines of a tamagochi but with a networked aspect.

All the Stages of the product will have a secondary "added value" that is the will be of sufficient quality and design to be considered collectible in their own right as part of the emerging market for design lead Vinyl Toys.

1.9 Market Analysis Summary

As the products have two main attributes this leads to two main markets.
  • Communication Device
This market is defined as any one with a perceived need to chat via remote communication without the need to attach a device to their person or having to purchase expensive conference call equipment. or simply as a novelty.
  • Vinyl Toys
As design lead, collectable pieces the market for these products is identified and growing, an emerging market that is leaving the underground to be a recognised market they are a relatively cheap but attractive way of owning and collecting art. Primarily the existing market compromise of under 30, high disposable income, males but as the market matures this is widening.

So now it all feels a little pretentious but i can remember at the time being completely convinced it was the best thing since sliced bread, i had 3d prototypers lined up, a working model, funds etc.

And so back to the reason for this rather long winded post, should I have gone ahead? Was it a good idea or was I right to step back?


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Monday, August 28, 2006

mobile bluetooth and marketing article

Studio UES - Housing the latest in music business and marketing news

As someone who has been working with Bluetooth for a number of years, it always surprises me how long it takes for good ideas to take off. As more articles start to appear many have a negative stance, this is understandable but I hope the industry takes notice and we do it right the first time.

No spam just good content

So it enjoyable to read an article just looking at the possibilities, thanks.

Monday, January 23, 2006

Getting started with Bluetooth & Java - JSR-82

Getting started with Bluetooth & Java - JSR-82, I thought I would mention some useful things I have come across researching JSR-82 but quickly realised I need to spend a lot of time getting it right so to start.


Bluetooth for Java is not just an overview of Bluetooth. In the book, Bruce Hopkins and Ranjith Antony describe how to develop wireless Java applications using Bluetooth for a variety of platforms. This includes an API overview of the Java library, development of Bluetooth-based services, highlights of security concerns, and walkthroughs for development with some of the different tools available. Programs will not be just J2ME (micro devices) based, but will also be for J2SE (client/desktop).

This book helped get me started on my dissertation project, I can't recommend it enough for a good grounding but more importantly practical examples

Buy it here

Also try http://benhui.net/ simply the best internet resource for JSR82 I have found.
Not forgetting http://www.sun.com/ for everything java (don't miss the forums)
For the specification itself http://www.jcp.org

I will try and write a more useful / complete list soon, Tim

Sunday, January 22, 2006

Roll up cloth Bluetooth keyboard

Eleksen - roll up bluetooth keyboard
On the road, on the move the ElekTex® Smart Fabric wireless keyboard designed for Smartphones, PDAs and handheld computers redefines mobile business.

Designed for business people on the go the keyboard supports easy access to email, document editing, texting and mobile web browsing.

Not much to say about this other than yet again "I WANT ONE",
if anyone knows where to buy these let me know.

Saturday, January 07, 2006

NerdTests.com Fun Tests - Nerd Quiz

Should I be worried I'm quite proud of this score?

I am nerdier than 97% of all people. Are you nerdier? Click here to find out!

My computer geek score is greater than 97% of all people in the world! How do you compare? Click here to find out!

The Stupid Quiz said I am "Totally Smart!" How stupid are you? Click here to find out!

Thursday, January 05, 2006

Motorola H5: Headset

In an answer to my earlier post about Bluetooth headsets,
I think I'm in love this fantastic headset is the size of a button and sits in your ear discreetly.

I want one, Now!

Gizmodo UK : Motorola H5 Headset

Tuesday, December 20, 2005

Welcome to Perplex City

I'm officially obsessed, when I should be working i'm playing this for more information go here
Welcome to Perplex City

I'm currenttly 16th under the name of Sugarcubed, with the last purple ARG (obviously) and a over half the silvers left to solve.

Donations / offers of trades For

#238 Riemann
#240 Elucidate
#243 Shuffled
#251 The Thirteenth Labour
#245 Relativity

I love this Game / Concept

Saturday, December 17, 2005

Do you like Bluetooth headsets?

I personally feel weird wearing one even when I’m just sat in front of the computer like I’m a bad 50’s sci-fi movie extra, but I do see loads of people wearing them, if you use one is it out of necessity or preference?

I am a big gadget freak and have been wondering about this is it just an ascetics problem or is a different device necessary? The ‘finger phone’ was an interesting take on the problem but I think I would feel like Dick Tracy walking down the street.

I can understand why so many look/work/smell the same but there must be a better solution (i.e. one I would buy)

Any thoughts however random are appreciated.

Bluetooth wanted… finally the ball starts rolling

So Hati Ltd put out official feelers yesterday for a technological supplier of the bluetooth aspect of our first product.

Response has been good, we are still on track for the official launch at the end of March 2006.


“We would like to talk to manufacturers about having a product made based on a bluetooth headset.

This product is to test feasibility and manufacture promotional versions that, if successful, will lead to larger orders.

The product will be a component piece, so it will not require individual packaging.

Important factors are size, battery life, class of bluetooth (class 1 preferred, class 2 acceptable) and ease of use.

Please email us for further information and/or with any questions. We are keen to build a long term relationship with the right supplier.”

Hati Limited

Hi, this is the first blog of Hati Ltd, a new uk based technological startup company.

This blog will be an insight into my brain as director/owner

here goes…